Background
Why Now? The Opportunity is Clear
Indonesia’s MICE Market Is Growing
- Tourism contributes 5–6% of national GDP, and the MICE segment is accelerating as infrastructure and industry readiness improve.
Global MICE Industry Outlook
- Valued at USD 916 billion in 2019, the global MICE sector is projected to exceed USD 1.4 trillion by 2028, opening vast growth opportunities.
Introducing IBEM 2026 – A World-Class MICE Event in Jakarta
Jakarta has yet to host a flagship, recurring international B2B MICE event in its capital city.
IBEM 2026 is designed to fill this gap, positioning Jakarta as a strategic hub for regional and global business events.
Where Indonesia Stands vs. Neighbours
| Country | MICE Positioning |
|---|---|
| Thailand | Ranked the 6th best MICE destination in Asia Pacific |
| Singapore | Top 5 global MICE destination (ICCA ranked) |
| Malaysia | Regularly in ICCA’s Top 10 for Asia-Pacific |
| Indonesia | High potential, but lacks flagship MICE event in Jakarta |
Objectives
Establish Indonesia’s Own World-Class MICE Event
Launch a premier B2B trade event that showcases Indonesia’s capabilities in business tourism and corporate travel.
Boost Foreign Exchange Through MICE Activities
Drive high-value business event and inbound travel by attracting international buyers, sponsors, and media.
Catalyse Economic and Industry Growth Through Global Engagement
Catalyse economic and industry growth by connecting Indonesian businesses with global buyers, fostering investment, export opportunities, and long-term market expansion.