Southeast Asia Business Event Forum (SEABEF) is an annual event organised by the Ministry of Tourism of the Republic of Indonesia. Launched in 2023, it serves as a regional platform for Southeast Asian countries to exchange ideas, address challenges, and explore opportunities in the business events industry. Established to strengthen ASEAN’s position as a premier unified destination and support post-pandemic tourism recovery, SEABEF has grown into a strategic hub connecting governments, industry stakeholders, associations, and academia. With the global MICE market valued in the trillions and expanding rapidly, SEABEF 2026 arrives at a pivotal moment to drive the development of a sustainable, resilient, and globally competitive business events sector in Southeast Asia.

Under the theme “Redefining the Future of Business Events: Driving Competitive, Sustainable, and High-Value Growth”, this year’s forum serves as a strategic blueprint for the region’s collective success. This year’s forum will address the entire event value chain across four main pillars:

• Strategic Policy & Regional Integration
• Economic Growth & Destination Excellence
• Experience Design & Revenue Innovation
• Talent, Workforce & The Future of Work

Participants: