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Programme

28 July

28 July // Tuesday

IBEM Exhibitor ❖ IBEM Buyer ❖ Visitor ❖ SEABEF Conference Delegate ❖ Speaker ❖ Media ❖
1000 – 2200 hrs Booth Set Up (Including Special Design) Exhibition Hall A, Main Lobby, JICC ❖
1500 – 1830 hrs Registration for all Delegates Registration Counters, Pre-function Lobby, Main Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1500 – 1630 hrs Coffee Networking Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1630 – 1800 hrs Pre-Opening SEABEF

SEABEF Theme 2026
Beyond Business Events: Redefining the Future of Events as a Catalyst for Competitive, Sustainable, and High-Value tourism Growth

 Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖

*Session topics and speakers are subject to change. The final timetable will be published closer to the date.

29 July

29 July // Wednesday

IBEM Exhibitor ❖ IBEM Buyer ❖ Visitor ❖ SEABEF Conference Delegate ❖ Speaker ❖ Media ❖
1000 – 2200 hrs Booth Set Up & Decoration Exhibition Hall A, Main Lobby, JICC ❖
0800 – 1730 hrs Registration for all Delegates Registration Counters, Pre-function Lobby, Main Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
0930 – 1030 hrs Opening Ceremony & Networking Session

Opening Remarks
• H.E. Widiyanti Putri Wardhana, Minister of Tourism of The Republic of Indonesia
• H.E. Airlangga Hartarto, Coordinating Minister for Economic Affairs of the Republic of Indonesia
• Mr Darren Ng, Managing Director, TTG Asia Media

 Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1030 – 1045 hrs Networking Coffee Break Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1045– 1115 hrs IBEM & SEABEF 2026: Keynote Speech Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1115 – 1200 hrs Session I – Government Session

Harmonising Event Policy Across ASEAN for Seamless Collaboration

  • Showcasing Ongoing Initiatives: Provide updates on current efforts and collaborations aimed at improving policy alignment and facilitating cross-border events.
  • Unlocking Regional Collaboration Opportunities: Identify concrete areas where governments and stakeholders can work together to create a more seamless and integrated event ecosystem.
    Elevating ASEAN’s Global Positioning: Emphasise how harmonised policies can strengthen ASEAN’s attractiveness as a unified destination, boosting competitiveness and driving new economic growth.
 Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1200 – 1300 hrs Networking Luncheon Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1300 – 1345 hrs Session II – Association Session

The Future of Events: Driving Economic Impact Through Competitive & Sustainable Destinations

  • Global Outlook: Key trends shaping the events industry in AI-driven world
  • Economic Acceleration: events as economic infrastructure + case studies
  • Destination Building: Factors that make a destination competitive
  • Green event: Sustainability as competitive advantage; examples and case studies; how green credentials attract premium buyers
  • Panel Goal: Provide practical insights to drive economic growth, build attractive destinations, and position Indonesia as a leading sustainable event hub
 Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1345 – 1430 hrs Session III – Association Session

Building Resilient Destinations: Leveraging Sports and Entertainment to Compete Globally

  • Foundations: What makes a destination globally competitive — infrastructure, accessibility, and ecosystems
  • Sports & Entertainment: How major events and leagues attract international attention
  • Case Studies: Cities successfully boosting tourism and events through sports/entertainment [e.g. Singapore]
  • Integration: Combining economic, cultural, and entertainment assets for resilience
  • Takeaways: Practical steps for emerging destinations and measuring ROI
 Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1430 – 1515 hrs Session IV – Practitioners Session

Event Management: Redefining Revenue Through Next-Generation Event Experience Design

  • Evolving Attendance Objectives: How participant goals and expectations are changing
  • Driving Engagement & Loyalty: Designing programmes that ensure travel, participation, and repeat attendance
  • Experience-Centric Revenue Models: Turning event experiences into monetisation opportunities
  • GenAI & Event Tech Innovations: Enhancing engagement before, during, and beyond event days
  • Strategic Partnerships & ESG: Leveraging collaboration and sustainability for long-term value
 Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1515 – 1530 hrs Networking Coffee Break Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1530 – 1615 hrs Session V – Human Resource Session

Talent, Education & Workforce Evolution

  • Next-Gen Event Leaders: Building Talent Pipelines for the future of event
  • Training and certification systems for ASEAN event professionals
  • How Gen Z reshapes work culture in the event industry
  • Cross-border mobility and professional development
 Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1615 – 1700 hrs Session VI – Success Story Session

Winning the Bid: Indonesia’s Success Stories in Securing International Events

  • The Winning Formula: What Makes a Bid Successful — Critical factors that make Indonesia stand out in competitive international bidding; Aligning destination strengths with organiser expectations
  • Collaboration as a Competitive Edge — How government, associations, and industry players work together to secure bids; The role of local champions and public-private partnerships
  • Overcoming Challenges in the Bidding Process — Key barriers faced (global competition, perception, capacity); Practical strategies to build trust and credibility with international organisers
  • From Winning to Impact: Delivering Long-Term Value — Ensuring successful execution and creating lasting legacy; Economic impact, knowledge transfer, and positioning Indonesia for future opportunities
 Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1700 – 1730 hrs Closing Remarks by Ministry of Tourism of Indonesia
H.E. Ni Luh Puspa, Vice Minister of Tourism of the Republic of Indonesia		 Merak Room, Lower Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
1830 – 2000 hrs IBEM + SEABEF Welcome Dinner
Hosted by the Ministry of Tourism, Republic of Indonesia		 Merak Room, Lower Lobby, JICC Hosted Buyers
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30 July

30 July // Thursday

IBEM Exhibitor ❖ IBEM Buyer ❖ Visitor ❖ SEABEF Conference Delegate ❖ Speaker ❖ Media ❖
0800 – 1800 hrs Registration for all Delegates Registration Counters, Pre-function Lobby, Main Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
0900 – 1155 hrs IBEM Exhibition and Appointment Sessions Exhibition Hall A, Main Lobby, JICC Appointments
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Exhibitions
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0920 – 0950 hrs Brand Showcase Presentation 1
Business Events Sarawak		 Showcase Studio, Exhibition Hall A, Main Lobby, JICC ❖ ❖ ❖ ❖ ❖
1015 – 1045 hrs Brand Showcase Presentation 2
Commerce and Investment Promotion Institute, Macao SAR		 Showcase Studio, Exhibition Hall A, Main Lobby, JICC ❖ ❖ ❖ ❖ ❖
1200 – 1400 hrs Networking Luncheon Buyers Lounge, Exhibition Hall A, Main Lobby, JICC Hosted Buyers
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Hosted Media
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1400 – 1740 hrs IBEM Exhibition and Appointment Sessions Exhibition Hall A, Main Lobby, JICC Appointments
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Exhibitions
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1420 – 1450 hrs Brand Showcase Presentation 3
Uniworld Boutique River Cruises		 Showcase Studio, Exhibition Hall A, Main Lobby, JICC ❖ ❖ ❖ ❖ ❖

31 July

31 July // Friday

IBEM Exhibitor ❖ IBEM Buyer ❖ Visitor ❖ SEABEF Conference Delegate ❖ Speaker ❖ Media ❖
0800 – 1800 hrs Registration for all Delegates Registration Counters, Pre-function Lobby, Main Lobby, JICC ❖ ❖ ❖ ❖ ❖ ❖
0900 – 1155 hrs IBEM Exhibition and Appointment Sessions Exhibition Hall A, Main Lobby, JICC Appointments
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Exhibitions
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0920 – 0950 hrs Brand Showcase Presentation 4
Hotel Mulia Senayan – Jakarta & Mulia Resort Nusa Dua – Bali		 Showcase Studio, Exhibition Hall A, Main Lobby, JICC ❖ ❖ ❖ ❖ ❖
1015 – 1045 hrs Brand Showcase Presentation 5
Penang Convention & Exhibition Bureau (PCEB)		 Showcase Studio, Exhibition Hall A, Main Lobby, JICC ❖ ❖ ❖ ❖ ❖
1200 – 1400 hrs Networking Luncheon Buyers Lounge, Exhibition Hall A, Main Lobby, JICC Hosted Buyers
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Hosted Media
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1400 – 1740 hrs IBEM Exhibition and Appointment Sessions Exhibition Hall A, Main Lobby, JICC Appointments
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Exhibitions
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1420 – 1450 hrs Brand Showcase Presentation 6
InJourney Destination Management		 Showcase Studio, Exhibition Hall A, Main Lobby, JICC ❖ ❖ ❖ ❖ ❖

Showcasing Indonesia as Asia’s Emerging MICE Powerhouse